By Chevaun Jackson
William Rast, founded by Justin Timberlake and Trace Ayala, is the newest designer collection to team up with Target. William Rast is a unisex brand that’s essence is in American denim and biker culture—a toned down Ed Hardy with price tags that are also equate able. However for target William Rast is going to maintain its popular style while shedding much of the cost. The label will do men’s and women’s lines of denim, outerwear, and sportswear for Target. Price points are still being played close to the chest by William Rast runners but the December 19 debut of the brand in national target chains is becoming more and more anticipated.