Lilly Pulitzer for Target Launches, America Goes Crazy

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Preppy Palm Beach label Lilly Pulitzer launched its limited-time Target collection this weekend, and women across the country frantically stocked up on pastel-printed everything. Target’s website crashed because of extreme demand, a rare reaction in wake of weak designer collaboration lines over the last few years.

Some of our favorite pieces of collection, particularly the beachwear and cover ups, are already sold out online. But, the brave can venture to the suburbs to look for excess stock.

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